MKTG 5200
Marketing Strategy
Essential concepts for cultivating and maintaining successful buyer-seller relationships, customer and competitor analysis, segmentation, targeting, and positioning. Translation of target market and positioning decisions into actionable marketing plans, including product, pricing, channel/promotional decisions, and tools for forecasting/evaluating success. Organizational capstone project required.
2026
Topics
- Strategic role of marketing Marketing paper-due at beginning of
- Branding
- Retail marketing Reflection paper-due at beginning of
- Social media
Sources
- Course catalogue ↗2026–2027
- MKTG5200-PMBA K Roberts ↗2026