Product Strategy & Leadership

1.5 Unit

A critical job of any product manager is to provide leadership to the extended product team. This involves crafting a product vision, developing an associated product strategy, and aligning the product team to execute on that strategy. This course will focus on these key elements of a product manager's role. We will also emphasize the need for product managers to bring together diverse functional experts -- engineering, design, marketing, etc. -- and resolve conflicts that may emerge from their differing perspectives and roles in the organization. Increasingly, product managers' leadership also needs to extend to external partners and the broader ecosystem that is critical for the product success.