Fundamentals of Artificial Intelligence for Management

1.5 Unit

This course is designed for professionals who want to harness the transformative power of artificial intelligence (AI) in business. It blends foundational understanding with real-world applications, equipping participants to lead AI initiatives and drive innovation across industries. Delivered in a hybrid format, the course combines asynchronous online learning with hands-on, in-person workshops. The asynchronous modules introduce core concepts--such as the history of AI, key technologies, and types of AI systems--while also exploring how AI is used across functions like marketing, finance, operations, R&D, and strategic decision-making. Each module focuses on one area of business application, supported by curated case studies and insights into emerging tools. In-person sessions are built around collaborative, guided discussions. These workshops deepen understanding through real-world case analysis, peer exchange, and scenario-based activities that help learners translate knowledge into actionable insights.