Product Management Essentials I

6 units · Graduate

Fall and Spring: 6 units This course introduces students to the core concepts and practices of product management and innovation, focusing on the early, critical phases of product development. Students will learn how to formulate well-defined customer problems, identify a precise target market, specify an innovative and differentiated product concept, and design a compelling value proposition that attracts customers. Through a hands-on, experiential approach, students will engage in a course-long project based on a real-world problem space that they select with instructor approval. The project will culminate in a well-defined new product concept, helping students apply the course concepts in a practical setting. This 6-unit course emphasizes learning-by-doing to achieve the learning objectives, ensuring students gain practical skills to guide them roles in product management, product design, product engineering, entrepreneurship and innovation management. Course Website: https://mse.s3d.cmu.edu/applicants/course-offerings.html