Marketing I

9 units · Undergraduate

Fall and Spring: 9 units An introduction to the nature and fundamentals of marketing and consumer behavior. Topics include an analysis of the economic and psychological factors influencing buyer behavior, marketing research, market segmentation, and the development of marketing programs (new product, price, advertising and distribution decisions). Prerequisites: 76-102 or 76-101 or ( 76-106 and 76-107 ) or ( 76-108 and 76-106 ) or ( 76-108 and 76-107 )