Writing for Marketing and Brand

9 units · Undergraduate

Intermittent: 9 units This course prepares students to work as strategic communicators in marketing contexts. Students begin by developing marketing literacy, including foundational frameworks and key concepts in marketing communication and branding before moving into the research and strategy work that drives communication. Through audience research, competitive analysis, positioning, and prototyping, students learn to build the strategic foundation that shapes messaging, and develop the analytical vocabulary to critique marketing communication through a rhetorical lens. Students also learn that writing not only communicates to audiences but plays a central role in developing brand strategy and establishing shared direction. The course culminates in a project in which students develop and present a communication strategy, illustrated through design prototypes across traditional and digital contexts. Prerequisites: ( 76-270 or 76-271 ) and ( 51-261 or 76-391 or 51-262 )