BUSINESS ANALYTICS

3.00 points · University catalogue

This course focuses on how to identify, evaluate, and capture business analytic opportunities that create value. The course covers basic analytic methods alongside case studies on organizations that successfully deployed these techniques. The first part of the course is on using data to develop insights and predictive capabilities with machine learning techniques. The second part focuses on the use of A/B testing, causal inference, ethics, and optimization to support decision-making