AEM 4470
Retail and Supply Chain Strategy
Retail and Supply Chain Strategy is an advanced college course that integrates consumer-driven retail strategy with end-to-end supply chain design and execution. It prepares you to align brand, assortment, pricing, and channel choices with sourcing, logistics, and fulfillment in a world of volatility, global interdependence, and rapid digital change. From food to fashion, mass to niche, online to international, we have it all covered.
Topics
- Evaluate and articulate Retail Strategy, go-to-market strategy, channel strategy, and sustainable competitive advantage.
- Dissect a retailer’s unit economics (gross margin, contribution margin, cash conversion cycle) and identify drivers of performance.
- Analyze and describe strategies and tactics to acquire customers, maximize lifetime value, and loyalty (connected commerce).
- Identify and recognize supply chain (network) components, processes, objectives, drivers, and performance metrics, and synthesize and connect strategy and the supply chain to create a measurable competitive advantage.
- Build and interpret a demand forecast (time-series plus causal inputs) and quantify forecast accuracy (MAPE, bias), and design an inventory policy to achieve target service levels and compute safety stock, reorder points, and trade-offs among cost, speed, and service.
Official roster learning outcomes
Sources
- Course catalogue ↗2026-2027