AEM 5435
Data Driven Marketing
This course deals with the use of data to make marketing decisions. It introduces concepts, methods, and applications of analytics to products, markets, and marketing actions. Unlike marketing courses that focus on conceptual material, this course will provide skills to translate conceptual understanding into specific operational plans - a skill in increasing demand in organizations today.
Topics
- Develop appreciation for the value of evidence-based decision making in marketing.
- Use the vocabulary of marketing analytics.
- Develop and apply common analytical tools in marketing.
- Utilize the findings from analytical models to improve marketing decisions in business situations.
Official roster learning outcomes
Sources
- Course catalogue ↗2026-2027