Public Communication in Animal Science

1.0 credits · Undergraduate

This course provides students an opportunity to enhance public literacy of animal agriculture using social media. Students will work as a team to (i) assess community gaps in knowledge of animal production through social media research and public community survey, (ii) interview animal scientists, farmers, or others within livestock industries to hear their perspective, (iii) develop a written narrative to provide scientific knowledge and clarity to a diverse community audience, (iv) critique their narration to identify potentially controversial dialogue and refine as necessary to ensure their communication is evidence-based, (v) audio record and edit their finalized narrative and integrate with pre-recorded interviews to create a Ruminate On This podcast episode, and (vi) develop alternative social media content (e.g., Twitter) to support their public engagement.