Persuasion and Social Influence

3.0 credits · Undergraduate

Social influence and persuasion are the most basic and important functions of communication. The course covers characteristics of persuasive messages, message sources, and targets; interpersonal influence; and influence in groups. Special emphasis is given to topics in health, science, risk. This course features interactive lectures, assignments that apply principles of persuasion to real world contexts, and an applied group research project. Exams, homework assignments, and the group research project comprise the bulk of student evaluation.