Communicating Today: Creating Strategic Visual Messages Across Media

3.0 credits · Undergraduate

The ability to translate complex issues into compelling messages for public audiences is an important professional skill. In this course, students pick a topic of personal and scholarly interest and create strategic visual communication in several popular formats with integrative media. Students will conduct research throughout the semester to address the specific needs of the different formats. Relevant visual communication theory will be explored and applied. Students learn effective use of visual narrative, images, media writing and basic messaging strategy. Students will practice oral, visual and written communication. Students are encouraged, but not required, to select topics related to science, technology, social science or sustainability issues. Semester topic should be related to the student’s major.