ENGRG 4920
Innovation Collaborative II: Technology to Commercialization Strategy
This course provides an in-depth exploration of technology-to-market analysis. Core topics include understanding the market opportunity, evaluating competitive technologies and the intellectual property landscape, distinguishing between technology and product, and formulating effective technology commercialization strategies. Students will also examine market and customer needs, assess revenue potential, and design value-driven business models. As a continuation of ENGRG 4910, this course is particularly relevant for students interested in the intersection of engineering, science, technology, innovation, business, and entrepreneurship.
Topics
- Through the analysis of real-world case studies and use of proven methodologies, students will gain advanced skills in assessing the commercial potential of an emerging technology and crafting strategy for successful commercialization.
- Students will be able to critically evaluate technologies and articulate compelling value propositions.
- Students will be able to distinguish between a technological innovation and a market-ready product.
- Students will be able to develop comprehensive technology-to-market strategies grounded in market research and value creation principles.
Official roster learning outcomes
Sources
- Course catalogue ↗2026-2027
- Catalogue entry ↗
Catalogue variants
- Innovation Collaborative II: Technology to Commercialization Strategy · 2.0 · Undergraduate