HADM 2410
Marketing Principles
Provides a broad introduction to the fundamentals of marketing. Explores the components of an organization’s strategic marketing program, including targeting and positioning, and how to price, promote, and distribute goods and services. Marketing applications from various companies are presented and analyzed via multiple case discussions and field projects.
Topics
- Learn about concepts and terminology of modern marketing management and data analytics.
- Identify real-world issues faced by marketing managers and how to address them with qualitative and quantitative tools.
- Attain the techniques of marketing research and other tools used in the practice of marketing.
Official roster learning outcomes
Sources
- Course catalogue ↗2026-2027
- Catalogue entry ↗
Catalogue variants
- Marketing Principles · 3.0 · Undergraduate