HADM 2430
Marketing Management for Services
Students develop an understanding of marketing management for hospitality and related service organizations: the process through which organizations analyze, plan, implement, and control programs to develop and maintain beneficial exchanges with target buyers. Students learn about marketing management through a mix of readings, lectures, class discussions, individual and group exercises, industry guest speakers, and exams.
Topics
- PLO 1.1: Students will identify key issues and appropriately apply discipline principles to analyze hospitality marketing challenges.
- PLO 1.2: Students will critically evaluate hospitality marketing challenges and will formulate solutions based on principles from multiple management disciplines.
Official roster learning outcomes
Prerequisites & course information
or corequisites: HADM 1410.
Sources
Catalogue variants
- Marketing Management for Services · 3.0 · Undergraduate