HADM 4515
Hospitality Visioning and Concept Design
This course is an interdisciplinary course where one can apply what they have learned in hospitality development & design, marketing, real estate and operations, to envision a hotel concept, or brand story, and fully develop it with a team to understand how this concept informs site selection, program, design, and operational procedures.
Topics
- Foster an in-depth understanding of the hotel real estate development process with an emphasis on the Concept Phase and how decisions in the front-end impact future phases in the process.
- Understand how branding, design and operations inform each other to deliver a seamless experience for the guest.
- Understand the sequential nature of the development of a hospitality brand and learn how to apply a brand vision as a filter for all decisions throughout the development process.
- Understand the role of each professional in the development of a new hotel concept including developer, architect/designer, marketing/branding professional, and operator.
Official roster learning outcomes
Prerequisites & course information
HADM 2560.
Sources
- Course catalogue ↗2026-2027