Economics and Strategy of Sports

3.0 credits · Graduate

Over the past 50 years, the business of sports has grown into a major global industry, shaped by virtually every business discipline, including finance, accounting, analytics, law, marketing, and leadership. The sports and hospitality industries have also become increasingly interconnected, with both relying on experience design, demand creation, revenue management, and customer engagement. This course introduces students to the business of sports through the lenses of markets, strategy, revenue generation, and analytics. Students examine how teams, leagues, media companies, sponsors, venues, and athletic departments create and capture value. Topics include league economics, labor markets, ticket pricing and revenue management, media rights, sponsorship, sports analytics, and the changing structure of college athletics. It is designed for students from a wide range of majors and requires no prior background in sports business.