Business Strategy

3.0 credits · Undergraduate

The ability to create and evaluate business strategies is a critical skill for leaders in organizations of all types. This course introduces concepts and tools to help students develop an understanding of how strategies are formed and managed, and how competitive advantage may be created and sustained. We discuss different business models, the importance of customers, how to assess an organization's resources and capabilities, and how to adapt to changes in the competitive environment. Creating a business strategy is a fun, interactive process; the class is designed to mirror this by using real-world case studies, supplemented by a mix of in-class activities and interactive lectures. The course concludes with a series of case competitions, including a final competition judged by a panel of external experts.