Data-Driven Decision Making

1.5 credits · GM

Firms are increasingly gathering, storing, and drawing on data to serve customers and drive profits. This course will teach managers how to ask the right questions to understand their data, evaluate metrics with a critical eye, and assess business choices using experimental and quasi-experimental variation to understand causal relationships. The course is lecture and discussion based, with a focus on conceptual understanding rather than software implementation (no advanced software skills are required). Students will gain hands-on experience with periodic data exercises that illustrate the course concepts and a final group presentation.