Business Models

1.5 credits · GM

What does it take to make an idea or concept into a successful commercial undertaking? Well, a whole lot - a great product in a compelling market, a strong team with determination, and most certainly a sound business model. A business model defines how a company creates value with key resources and processes, how that value is delivered to customers, and ultimately how the company makes profits for shareholders. This course will cover different business model types as they evolve through a company's growth as well as the implications communicated via its financial models.