Behavioral Economics in Decision Making

1.5 credits · GM

This course on behavioral economics delves into its growing influence in business, particularly in product design, customer experiences, and managerial decision-making. Designed to cater to diverse student backgrounds and career goals, the course begins by exploring key theories and insights in behavioral economics. It then transitions to practical applications within business contexts. Emphasizing the applied application of behavioral economics insights, the course includes case studies for in-class discussion and hands-on projects like behavioral audits, A/B test design, and proposing behavioral solutions. It is particularly beneficial for students aspiring to careers in product development, data science, consulting, product marketing, or entrepreneurship.