Digital Marketing

1.5 credits · Graduate

This course is designed to provide students with an in-depth understanding of digital marketing strategy. This course allows students to learn about the principles that govern digital marketing and to put these principles into practice. Students will learn about the elements to consider in their digital marketing planning. Students will understand how different elements of digital marketing work (websites, digital advertising, social media, etc.) and will learn about the best practices in using each of these elements. PREREQUISITES: BUSI 5401 Marketing Management OR BUSI 6410 Advanced Marketing FORMATS: Lecture