Marketing Strategy Seminar

3 credits · Graduate

This is the capstone course in marketing. As such, it is designed to draw together the individual marketing courses offered in the MBA programs. Extensive use will be made of case studies requiring students to develop complete marketing strategies for companies in “real-life” situations. Student presentations of their case analyses will form an important part of the course. Presentations will be videotaped and a critique provided by the instructor. PREREQUISITES: BUSI 5401.03 and BUSI 7000.03 and one 6000-level marketing course, which may be taken concurrently, or permission of the instructor CROSSLISTED: BUSI 6451.015, BUSI 6452.015 FORMATS: Seminar