Marketing Strategy II - Brand Management

1.5 credits · Graduate

This course is designed to provide students with an in-depth understanding of branding. Students will learn about the elements that create a successful brand identity including brand personality and branding design elements. Students will understand how consumers relate to brands and derive meaning from their brand usage. In addition, students will understand brand equity and how successful brands are managed. PREREQUISITES: BUSI 5401 Marketing Management CROSSLISTED: BUSI 6450.03 FORMATS: Lecture