Marketing Research

3 credits · Undergraduate

Students learn the scientific method in solving marketing problems and creating marketing intelligence from data. Emphasis is on planning and formulating research problems, research design, application of sampling methods, and analysis of data collected. The course uses cases and a real world project to hone skills needed for a wide range of marketing positions in industry. PREREQUISITES: COMM 2401.03, and COMM 2504.03 (or COMM 2502.03) FORMATS: Lecture | Tutorial | Discussion