Global Marketing

3 credits · Undergraduate

This course will examine similarities and differences in international marketing structures, functions and processes as related to the socio-economic and cultural environment and the opportunities and problems associated with international marketing for Canadian firms wanting to export to overseas markets. It is designed to be a comprehensive course embodying lectures, class discussion, assignments, and case studies. Students will also complete an export marketing plan for a Canadian company wishing to explore marketing opportunities in a foreign country. PREREQUISITES: COMM 2401.03 FORMATS: Lecture | Discussion