Brand Management

3 credits · Undergraduate

This course is designed to provide students with an in-depth understanding of branding. Students will explore how social and psychological factors contribute to creating brand meaning. Students will learn how to design a creative brand identity. Students will further understand brand equity and how successful brands are managed. By the end of this course, students will be able to create and effective and creative branding strategy. PREREQUISITES: COMM 2401.03 FORMATS: Lecture