Applied Entrepreneurship and Innovation

3 credits · Undergraduate

COMM 4901 is the capstone undergraduate course in Entrepreneurship and Innovation. Linking theory and practice, students will practice learning's from prerequisite courses, while enhancing their understanding through an instructor led project. Working in groups, students will progress through an innovation management process consisting of secondary research, primary research, design thinking, refinement and implementation. As concepts are refined, students will work to establish the feasibility of their business model. This course will challenge students to identify opportunities; develop innovative concepts and manage the process for successful entrepreneurial outcomes. Students will learn how to manage innovation projects for both individual and corporate entrepreneurship. This course is a demanding, yet rewarding experience. PREREQUISITES: COMM 3307.03 or COMM 3907.03 or MGMT 3907.03 CROSSLISTED: MGMT 4901.03 FORMATS: Lecture