The Economics of Competitive Strategy

3 credits · Undergraduate

How do firms achieve their goals in competitive markets? We answer this question by applying microeconomic theory to real-world case studies. We will analyze the fundamentals of market power, apply bargaining theory to understand value capture, determine the optimal boundaries and scope of firms, and design compensation to align worker incentives with the firm's objectives. PREREQUISITES: ECON2200 with minimum grade of C, OR Permission from the Instructor FORMATS: Lecture