Advertising and Promotion

3 credits · Undergraduate

This course will introduce the principles of marketing communication and the fundamental psychology of persuasion. Emphasizing the application to agri- food products and businesses, the class lecture and discussion will cover the strategies, tactics, and analytical framework for advertising and promotion. Situated in the age of online marketing, the classes will be based on case studies relevant to current issues in the agri-food industry. Mainly relying on in- person lectures and discussions, the course will include interactive online learning experiences. FORMATS: Lecture