Irrational Choices, Unconscious Decisions & Market Failure

3 credits · Fuqua School of Business

This course focuses on problems of market failures due to consumer irrationality, such as when consumers cannot comprehend information relevant to their potential purchases. The emphasis in this course will be on exploring what the proper response to consumer related market failure should be -- from businesses and governments. Topics include ethical duties of various players and the role of regulation. The health sector is an important application area for this course