Brand Storytelling

1 credits · Undergraduate

In this project-based course, students explore how curiosity and creativity drive effective brand storytelling. They learn to craft strategic, audience-focused messages and build brand identity across a variety of media genres. Working in teams to develop fictional companies, students gain experience with media writing and content creation. They reflect on how personal and organizational missions and values inform communication style. Students work through brand crisis scenarios, building media response skills and considering the ethics of shaping public perception. The course culminates in a visual press kit and strategic plan that showcase students' ability to communicate with purpose and bring innovative ideas to brand messaging.