Sports Business

3 credits · Fuqua School of Business

Provide students with an understanding of how to apply the principles of business and/or the elements of organization to sport. Students will have the opportunity to explore basic theories of leadership, human resource management, politics, finance, marketing, resource acquisition (fundraising and corporate support), sports law, broadcast properties, media and publicity, future trends in facilities as well as philosophical, sociological and cultural considerations of sport. This course is for Global Executive MBA and Weekend Executive MBA students.