Marketing Communications Management

3 credits · Fuqua School of Business

Includes the management of advertising, promotions, public relations, and the other more subtle ways companies communicate with their customers. Objective is to provide an approach to management that is thoughtful, sophisticated, and state-of-the-art, while being practical and relevant to ''real world'' communications planning, decision making, and control. This course is for Daytime MBA and Accelerated Daytime MBA students.