Marketing Across Borders, Cultures and Demographics

1 credits · Undergraduate

Investigates and discusses theories and techniques used to market to the world's different shoppers and consumers in developing and industrialized economies and countries; gives an understanding of how to target market to shoppers and consumers by varied insights of each target group; Focuses on 'Consumer is Boss' and the understanding of how to influence at 'First Moment of Truth' and at the 'Second Moment of Truth'; will include a team project developing collaboration skills and gaining insight into a specific target group and product; local field trips to engage consumers in homes and where they shop; guest lecturers from Fortune 500 corporations.