Voices in Marketing: Advertising in Spanish

0.5 credits · Undergraduate

Discussion-based course trains students to analyze all forms of advertising in Spanish. Classes explore the history and theories of advertising in the Hispanophone world, as well as hands-on strategies for analyzing ads, with particular attention to issues such as translation, localization, and ethics. Tutorials meet weekly for 75 minutes. Does not count toward Markets & Management Studies certificate program. Recommended prerequisite: Spanish 204 or equivalent.