Value Chain Innovation in Business Processes

3 credits · Fuqua School of Business

A value chain is a network of organizations involved in different processes that create value in the form of products and services. Increased competition, expanding product variety, and more demanding consumers require efficient value chains. Innovations arise from three main sources: application of data science and information technology, reconfiguration of the value chain network, and modification of incentives. Effective value chain management and analytics can enable companies to increase market shares, reduce costs, and improve customer service. In this course, we will introduce main concepts, best practices, and key strategies of value chain management and analytics. This course is for Daytime MBA and Accelerated Daytime MBA students.