Communications and Advocacy Strategy

3 credits · School of Public Policy

This course equips students with foundational skills in advocacy and strategic communications—two interrelated competencies essential to public policy professionals across sectors. The first half of the course emphasizes advocacy strategy: setting goals, mapping power and influence, identifying target audiences, selecting tactics, and executing, monitoring, and evaluating campaigns. The second half focuses on communications strategy, teaching students to craft persuasive messages, choose the right messengers and distribution channels, and respond to crises. The course culminates in a team-based project integrating both skill sets.