Human Centered Design

3 credits · School of Public Policy

Course includes lectures, case studies and workshops; majority of learning is done through fieldwork in the Durham community. Students work in teams to improve a specific organization's customer experience. Students move through the key phases of HCD: Discover, Design, and Deliver/Measure. During the semester, students conduct qualitative interviews, create journey maps for current customers and employees, design an improved experience, and lay out an implementation plan for the organizations to best deliver and measure improvements.