Digital Marketing

3 credits · Fuqua School of Business

Assess the impact of the rapidly evolving communication and distribution channels in the context of digital technology and consumer migration to the Internet. You'll consider advertising budgets shifting to display and search, and goods now positioned for online purchase, and review the associated key performance indicators and tools to use to improve the efficiency of digital marketing. This course is for MSQM: Business Analytics and Accelerated MSQM: Business Analytics students.