Business Fundamentals: Marketing and Strategy

3 credits · Fuqua School of Business

Examine two core areas of business: marketing and strategy. The marketing module provides you with an overview of the role of marketing in organizations by exposing you to the fundamental issues and decisions involved in planning and managing marketing activities. You'll develop an understanding of the underlying forces that influence marketing decisions, including customer behavior, competitive marketing activity, and organizational considerations. The strategy module examines topics related to the question: Why are some firms more profitable than others? You'll learn the concepts and skills necessary for managers, management consultants, and financial analysts to understand, craft, and support a firm's strategy. This course is for MSQM: Business Analytics students.