Life Sciences Strategy

3 credits · Fuqua School of Business

This course examines business strategy in the biotech, device, diagnostic, and pharmaceutical industries, with a focus on product development and commercialization. It begins with research and development, including how companies acquire knowledge and products; how companies manage intellectual property; and how companies use clinical trials to demonstrate product safety and efficacy to regulators, as well as payers and providers. It then discusses commercialization, including how companies determine price, justify the value of products, and market to providers and patients. It also examines the nuances of reimbursement in health care and the shift from blockbuster to niche product strategy. Finally, the course will discuss how companies prepare for patent expiration, and how generics compete. This course is for MSQM: Health Analytics students.