ADV 4300
Media Planning
Provides an in-depth overview of the media planning process. Emphasizes the value of various media channels and evaluation methods to design innovative and integrated media strategies to reach and engage diverse audiences.
Prerequisites & course information
Grading Scheme: Letter Grade Prerequisite: 3JM ADV; minimum grades of C in ADV 3001 and ADV 3500 . Attributes: Artificial Intelligence
Sources
- Course catalogue ↗2025-2026
- Catalogue entry ↗
Catalogue variants
- Media Planning · 3 Credits