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ADV 4921

The Cannes Lions Experience

3 Credits

This course, part of the UF in Cannes Study Abroad Program, offers an 18-day immersion in France with visits to studios, universities, museums, and cities in the South of France, culminating in the Cannes Lions International Festival of Creativity. Students analyze award-winning branded communication to sharpen creative strategy and campaign development skills.

Prerequisites & course information

Grading Scheme: Letter Grade Prerequisite: ADV 3008 and MAR 3023 with minimum grades of C and Advertising major of junior standing or higher.

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