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ADV 4950

Creative Bootcamp Beyond Traditional Media

3 Credits

Portfolio II builds on Portfolio I. It is a hands-on, experiential learning course. Students create concepts and typical ad agency projects beyond traditional media and single executions. Students create integrated, experiential, digital, and shopper marketing campaigns.

Prerequisites & course information

Grading Scheme: Letter Grade Prerequisite: Advertising major and VIC 3001 and ADV 3001 with a minimum grade of C. Co-req: ADV4101.

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