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ADV 6325

Advertising and Social Media

3 Credits

Students will learn to create, write and maintain a social advertising campaign for clients. Learn about transparency and how the advent of social media has changed advertising. Case studies will be examined and students will create several pieces for their portfolio.

Prerequisites & course information

Grading Scheme: Letter Grade Prerequisite: MMC 5427, MMC 5006 , and MMC 5636 .

Sources