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HFT 4442

Artificial Intelligence Revolutions and Applications in Tourism, Hospitality, and Events

3 Credits

Foundational examination of the implications of the artificial intelligence revolution in the tourism, hospitality, and event industry. Includes analyses of AI applications in booking, transportation, theme parks, destination and attraction marketing, economic, social, cultural, and environmental impacts, as well as motivators to travel.

Prerequisites & course information

Grading Scheme: Letter Grade Prerequisite: Junior or Senior Standing. Attributes: Artificial Intelligence

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