Branding Strategies in Tourism, Hospitality and Event Management

2 Credits

Aim to empower students with knowledge and capacities to understand and analyze brand and branding management in the hospitality and tourism industry, from both a corporate and consumer perspective. This objective will be achieved through key concepts surrounding the subject: corporate perspective, the development of brand and brand architecture, the definition and role of marketing mix, the integrating marketing communication and brand management, and the consumer perception in branding.