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MAR 4232

Retail Consulting

4 Credits

Provides opportunities for working on real retail/marketing problems with clients; gain practical insights into actual retail business operations while performing problem identification, exploration for opportunities, data collection and strategy development. Teams of 4-5 students work with real clients on retail issues and design and execute all phases of the project.

Prerequisites & course information

Grading Scheme: Letter Grade Prerequisite: MAR 3023 with a minimum grade of C and instructor permission.

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