Marketing Consulting Experience 2 Credits, Max

2 Credits, Max 4 Credits

Immerses graduate business students in real-world marketing challenges across Florida’s major cities. Through direct client engagements and on-site visits, students apply AI-driven tools like web scraping and Generative AI to extract insights, analyze competition, and craft data driven strategies. This hands-on approach builds technical proficiency, strategic acumen, and consulting expertise, giving students a competitive edge in digital marketing.